How to get branded beer shirts and caps

Dan Brewery marketing

Being an impatient group of lads, we like to see things moving forward. Obviously quality craft beer is our focus, but what beer fan doesn’t love beer merch?

So while working on securing our brewery arrangement, we progressed with the merch side of things. If you missed our post on beer labels & stickers check it out here. In this post, we’ll run through how we set up our beer shirts and caps.

Shirts

black_hops_shirts

First things first, we needed T-Shirts, at the very least for something to wear on brew days and craft beer trips. We arranged these through The Print Bar, in Brisbane.

They provide a great online service where you upload your logo, move it around to suit, select your sizes, pay your money & your package arrives a few days later.

The best part is you can set up an online store for free, and they look after the whole lot. You can check out the Black Hops Brewing store here.

Obviously we aren’t going to get rich on these shirts. I think we make $3 on each one, which would barely cover the beer I’m drinking while writing this blog post. Still, we want to make beer, not ship T-Shirts so we’re happy to let them handle it.

We are really looking forward to seeing people wearing these shirts! If you buy one, please tag us on Facebook, Twitter or Instagram with a pic!

Caps

For the caps, we had our logo digitized into a format we can now have embroidered onto anything. First cab off the rank was the hats.

This was done at GC Embroidery, they are based in Ashmore Gold Coast. Sean the owner was a legend, super helpful & his prices were nearly half of what his competitors were for the set up cost.

At this stage, we haven’t figured out how to make these available via our store. So for now it’s just us 3 boys with this limited edition cap. We will at least get a bunch printed for events and things and eventually work out how to get them online.

What do you think?

We hope this has been useful. Let us know in the comments what you think!

Comments

comments