After more than a decade of brewing bold, innovative beers, Black Hops is evolving. While our craft roots remain stronger than ever, we recognised the need to bring our brand into the future and modernise without losing the essence of what makes Black Hops, well, Black Hops.
Masterbrand Modernisation
Over the years, our branding has grown and changed organically. Now, after more than 10 years in the craft beer scene, it felt natural to take a step back and refresh our masterbrand. The goal was not to reinvent everything but to simplify, streamline, and showcase a more minimalist look and feel. Subtle changes across our branding reflect a modern, confident Black Hops that honours our heritage while embracing a cleaner, contemporary aesthetic.
This refresh also reflects our internal pillars. All for Beer drives our passion and dedication to crafting the best beers possible. Beer for All reflects our commitment to creating beers that are approachable, enjoyable, and inclusive for everyone.
East Coast Range Launch
The beer landscape is evolving, and so are the expectations of the modern drinker. While we have had incredible success in the craft beer market, we noticed an opportunity to offer more approachable and mindful drinking options. Enter East Coast.
A carefully curated series of beers designed to cater to today’s consumers while retaining the quality and creativity that our fans love.
This launch also gave us the chance to revisit our classic core beers, modernising their profiles to make them more accessible without compromising on flavour. It is about balance, offering both bold, adventurous options and beers that are easy to enjoy, no matter the occasion.
Looking Ahead
The brand refresh and East Coast launch mark a new chapter for Black Hops. It is a nod to our past, a celebration of where we are now, and a step forward into a future where craft beer continues to evolve. Guided by All for Beer and Beer for All, our commitment remains the same, making beers that inspire, delight, and bring people together.
We are excited for you to experience the refreshed Black Hops, a brand that is modern, approachable, and as passionate about great beer as ever.